From Gaspar, in the European Valley of Santa Catarina, we create household products that fit your lifestyle and match your needs. With over 2,200 options to choose from.
Our goal is to inspire you to use our products to move with your desires — from Monday to Monday— whether at home, at work, or during your downtime.Because real life happens when we move things around.
Leopoldo Schmalz Thread Industry
Our story began in 1968, when the Leopoldo Schmalz Thread Industry (now Círculo S.A) decided to acquire plastic injection machines to produce tubes and cones for winding their own threads.
Household Essentials
In 1977, as plastic production became part of his daily routine, Leopoldo spotted a market opportunity and dove headfirst into the world of household products.
That’s how Plasvale came to life. We started with a 1,700 m² factory, 6 injection molding machines, a production capacity of 10 tons per month, 45 employees, and one big dream: to help people catch up with their everyday desires through our products.
“The Strong Plastic”
By combining advanced technology with meticulous production processes, Plasvale became known for strength and durability — earning the slogan “The Strong Plastic.”It was everything Brazilians were looking for in the mid-1980s.
Over the years, we’ve learned to connect with different generations, lifestyles, desires, and needs — making Plasvale a brand in tune with global behavior trends.
It fits in your life. It gets you.
Today, present in over 30 countries, our mission is to inspire people around the world with products that fit your life and get you.We encourage you to move with your everyday desires — by shaking things up and embracing the ordinary in new ways.
